A marketing campaign that was out of this world
Wonderbly (previously known as LostMyName) makes personalised books for kids.The Incredible Intergalactic Journey Home was the story of a child lost in space. MadeVivid suggested that the company send the new book into space as part of NASA's story time from space program where astronauts read children's books with scientific themes.
Wonderbly launched a competition where one lucky seven-year-old won the prize of sending his personalised book to the International Space station and having it read by astronaut Tim Peake. The competition was covered by many publications from the Guardian to Space.com.