One nation under a groove
TV programs and video games have always used music to communicate information and heighten emotion so why can't tech companies have theme tunes? Music is a stealth bonding and branding tool. A theme tune can be used as part of company rituals like meetings or events, to intro branded content like podcasts or to welcome company speakers on stage.
MadeVivid created this theme tune for a software vendor with a confident but low-key brand. It's an original piece of music expressing the idea of iteration by starting with sparse instrumentation and gradually adding additional layers and textures.